When Roche Diagnostics wanted to educate its management about the promise of Digital Health for their business, Gosselin PR organized an event that featured a lineup of digital health’s top entrepreneurs, venture capitalists, authors and consultants. Held in Indianapolis, the full-day conference had 200 attendees at the venue and was streamed to employees at Roche worldwide. Satisfaction surveys were more than 90% positive, and led to further demand for events. Afterwards, I worked with Roche Diagnostics to create an executive day at Google Health for approximately 50 senior Roche executives from around the globe. The group learned about Google’s plans in development for cutting edge health wearables and testing products, and made inroads with their product development teams for future commercialization efforts.